Rowing, reinvented. The TRUE Rō Rower (Octane) costs £2,394 with free UK delivery. Dual resistance — a responsive fan working alongside a magnetic brake — gives a smooth, scalable stroke across ten levels, which is what separates a commercial rower from a home one.
Same price, different purpose. The Rō Rower is full-body and low-impact, scalable over long pieces, and the friendlier of the two for a mixed membership — the magnetic brake means a beginner and an athlete can use the same machine at the right intensity. The TRUE ADX Fan Bike — also £2,394 — is pure intensity with no technique to learn and nowhere to hide. Buy the rower for volume and accessibility; buy the bike for intervals and testing.
The Concept2 RowERG is £1,095 with standard legs — £1,299 less — and it is the benchmark for comparable data, because every RowERG score in the world is measured the same way. What the Rō gives you for the difference is the magnetic brake alongside the fan, which makes resistance precise and repeatable rather than purely effort-driven, plus MultiGrip handlebars, quick-release straps and a genuinely small footprint with upright storage. Studios and hotel gyms usually want the Rō; a rower who trains to numbers usually wants the Concept2.
It is 2.39m long in use — the length is the constraint on every rower, not the width — but it stands upright when it is not, which is why it works in a studio that has to clear the floor between classes. Measure the full length plus room to get on and off behind it.
It is one of the better choices for it. Rowing is low-impact by nature, the ten resistance levels let you start genuinely light, and the quick-release foot straps matter more than they sound when someone needs to get out of the machine quickly. Rated to 160kg.
Free UK delivery. It arrives by courier for self-assembly, or we can arrange delivery with on-site assembly — ask us when you order. Delivered across UK mainland by our delivery partners.
Rowing, reinvented. The TRUE Rō Rower (Octane) costs £2,394 with free UK delivery. Dual resistance — a responsive fan working alongside a magnetic brake — gives a smooth, scalable stroke across ten levels, which is what separates a commercial rower from a home one.
Same price, different purpose. The Rō Rower is full-body and low-impact, scalable over long pieces, and the friendlier of the two for a mixed membership — the magnetic brake means a beginner and an athlete can use the same machine at the right intensity. The TRUE ADX Fan Bike — also £2,394 — is pure intensity with no technique to learn and nowhere to hide. Buy the rower for volume and accessibility; buy the bike for intervals and testing.
The Concept2 RowERG is £1,095 with standard legs — £1,299 less — and it is the benchmark for comparable data, because every RowERG score in the world is measured the same way. What the Rō gives you for the difference is the magnetic brake alongside the fan, which makes resistance precise and repeatable rather than purely effort-driven, plus MultiGrip handlebars, quick-release straps and a genuinely small footprint with upright storage. Studios and hotel gyms usually want the Rō; a rower who trains to numbers usually wants the Concept2.
It is 2.39m long in use — the length is the constraint on every rower, not the width — but it stands upright when it is not, which is why it works in a studio that has to clear the floor between classes. Measure the full length plus room to get on and off behind it.
It is one of the better choices for it. Rowing is low-impact by nature, the ten resistance levels let you start genuinely light, and the quick-release foot straps matter more than they sound when someone needs to get out of the machine quickly. Rated to 160kg.
Free UK delivery. It arrives by courier for self-assembly, or we can arrange delivery with on-site assembly — ask us when you order. Delivered across UK mainland by our delivery partners.
Larger orders of £5,000+ — including multi-unit and full-facility fit-outs — may be eligible for business finance through our partner Vercas Financial. This option is available to UK limited companies and partnerships of four or more partners. We simply pass your enquiry to Vercas, who will discuss the available options with you directly.
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